China: Algorithm law for „positive energy“

The government in Beijing has passed a globally unique regulation for consumer protection on the internet

China installed a new law on Tuesday to rein in algorithms on the internet. The hitherto unique regulation covers applications that make further purchase or reading recommendations to their users based on their behaviour. In future, it will be forbidden to entice customers to excessively spend money or to make them dependent on an internet service. Software-based pricing, if it is to the detriment of consumers, will therefore also be prohibited. After all, operators must prevent fraud and unfair competition, as well as ensure that no false or illegal content is published. The apps should instead „promote positive energy“.

The law affects a wide range of companies, including internet marketplaces such as Alibaba, which has now become a mega-corporation with numerous integrated apps. Delivery service providers must also now revise their technology. The law furthermore addresses the social networks TikTok or Douyin, which are popular among young people and bombard their users with ever new content. „China: Algorithm law for „positive energy““ weiterlesen